The Overview tab of Insights is a full web-analytics dashboard for your site: how many people visit, which pages they read, where they come from, which devices they use and how many of them start a chat. Everything comes from your own site through your own chat widget — no Google Analytics, no third-party trackers and no cookies.
Overview is included on the Advanced, Pro and Ultimate plans. It needs the web chat widget installed on your site (Setting Up the Web Chat Widget); a page is counted wherever the widget script loads, even if the visitor never opens the chat.
Choosing the period
Open Insights in the sidebar and stay on Overview. In the toolbar, choose a range — Today, Yesterday, Last 7 days, Last 30 days, This month, Last month, Last 12 months or a custom range — and, if you like, a granularity: hourly, daily, weekly or monthly (Auto picks one that suits the range). Every number on the page follows that choice.
Key numbers and the trend graph
A row of cards shows Unique visitors, Visits, Pageviews, Views / visit, Bounce rate, Visit duration, Chats started and Chat conversion — plus Goal completions once you have defined a goal. Each card shows the change against the previous period of the same length. Click a card to plot that metric on the graph below.
The period that is still in progress is drawn as a dotted line, so a half-finished day never looks like a drop.
Breakdowns
Under the graph, four panels rank where your traffic goes and where it comes from. Each has tabs along its header:
- Pages — Top pages, Entry (where visits begin) and Exit (where visits end). A URLs tab appears when full-URL capture is on — see Tracking traffic sources, UTM campaigns and ads.
- Sources — Sources (direct, search, social, referral or the campaign source), Referrers (the exact site that linked to you), Campaigns (your UTM-tagged links) and Paid (visits from ad clicks, by platform). The same article explains how to tag links so they land here.
- Locations — countries, then regions and cities, plus the network provider (ISP).
- Devices — device type, browser and operating system, and an Apps tab for visits that happened inside an app rather than a browser: Instagram, Facebook, Telegram and other in-app browsers are recognised automatically, and your own app shows under its name once your site declares it (see the web chat widget guide).
Each panel shows the top rows; View all opens the complete, searchable list.
Filtering
Click any value — a page, a country, a source, a campaign — to filter the whole dashboard to that slice: every card, the graph and the other panels recalculate. Filters stack (for example Germany + Mobile), each shows as a chip above the cards, and Clear all removes them. A filtered view has its own web address, so you can bookmark it or send it to a colleague. Clicking a goal in the Goals panel filters the same way — see Conversion goals.
Export CSV downloads the series currently on the graph.
What the numbers mean
- Visit — one continuous browsing session. A new visit starts after 30 minutes without activity.
- Unique visitors — distinct people, recognised by an identifier stored in their own browser.
- Pageviews — pages viewed; moving between pages of a single-page app counts as a new page.
- Bounce rate — the share of visits that viewed one page and left.
- Exit rate (per page) — how often a page was the last one of a visit.
- Views / visit and Visit duration — how deep and how long the average visit is.
- Chats started and Chat conversion — how many visits turned into a conversation, and what share that is. Filter by a page or a campaign to see which ones actually lead to chats.
- New and returning — whether the browser has visited your site before.
Privacy and accuracy
- First-party and cookieless. The identifier lives in the visitor’s browser and works only for your site — no third-party cookies, no tracking across other sites or ad networks.
- No IP address in the analytics. The IP is used only to estimate location; the analytics keep the country and, where available, the region, city and network provider.
- Location is an estimate derived from the network connection — treat city-level data as approximate.
- Returning visitors are recognised by the browser identifier; a visitor who clears their browser data appears as new again.
- Bots are filtered before anything is counted.
- History. Trends go back about a year; page-level detail is kept for about 90 days.
I don’t see any data
- Check that the widget is installed and loads on the pages in question — pages are only counted where the widget script runs.
- Check the plan: when the project owner’s plan doesn’t include Overview, the tab shows a notice instead of the dashboard.
- A project that has just added the widget fills in as visitors arrive; nothing is imported from before the widget was installed.